The rate of change has never been greater — or faster — for the footwear industry, with new challenges popping up every day in nearly all corners of the business, from navigating cash crunches and supply chain issues to understanding the latest technological advances. In its “Ask An Expert” series, FN asks industry leaders — all solutions-based providers — to take on some of the most timely topics.
Sustainability has been a hot topic for the fashion industry for several years, but despite a number of widely publicized corporate commitments, there is still a long way to go. “Greenwashing” is common, with many companies touting an environmentally friendly product, yet privately falling short in key target areas. In order to achieve a truly sustainable business, brands will need to consider a number of factors and invest in eco-friendly production. Fortunately, growing consumer demand shows that this can still be a