Signet Jewelers (SIG), the world’s largest retailer of diamond jewelry, is seeing pent up demand for marriage proposals following COVID-19 lockdowns — with lots of help from soaring online sales.
The parent company of well-known brands such as Kay Jewelers, Zales, and Jared: The Galleria of Jewelry, gleaned this insight from conducting its bespoke jewelry research on consumer trends during the coronavirus outbreak.
CEO Gina Drosos told Yahoo Finance that more than half of couples who were already engaged decided to quarantine together; of that number, nearly half said their relationship had gotten better, according to a Signet survey — and in many cases accelerated timelines to get engaged.
“So, I think, if anything, COVID-19 has made all of us focus on relationships and those who we really care for and want to go ahead and make [a] commitment,” Drosos told “The Ticker” in a recent interview.
The survey also