PARIS — For some people, a luxury car is all about napa leather seats and mahogany dashboards. For Virgil Abloh, it’s about stripping the car so bare, it doesn’t even have side windows.
Mercedes-Benz and Abloh, the creative mind behind Louis Vuitton men’s wear and Off-White, on Tuesday presented the concept car that is the first outcome of their collaboration, first revealed by WWD in July.
The designer teamed with Gorden Wagener, chief design officer at the German automobile-maker, to reimagine the box-shaped G-Class luxury SUV as a monolithic plaster-colored art piece, dubbed Project Geländewagen — a replica of which will be auctioned online by Sotheby’s from Sept. 14.
The duo transformed the off-road vehicle into a racing car, equipping it with racing tires and a Formula One-inspired steering wheel and seats. They stripped all the cladding and made the safety frame a central motif, with elements highlighted in baby