Automakers are looking for new ways to sell cars while consumers change their shopping patterns to adjust to social-distancing norms in the COVID-19 era. Car sales took a hit, especially in the early months of the pandemic, but this month there have been signs they are starting to pick up. Car sales rose 4.8% year over year in September, the first such increase since February, according to the Associated Press. Sales were down in total year over year in the third quarter, but were seen rebounding from the second quarter.
A recent survey from TrueCar, a group that studies auto consumers, found that 33% of shoppers reported visiting fewer dealerships during the pandemic. Meanwhile, 41% of car shoppers said they would be encouraged to work with car dealers that “allow them to configure their deal online.”
“Although concern over virus exposure is ebbing, shoppers still desire a comprehensive online shopping