Once again, Amazon’s Prime Day sale is here, with the annual shopping event set to be bigger than ever this year.
With more than a million deals across gaming, tech, TVs, laptops, home appliances and kids toys to be found, it’s the perfect opportunity to treat yourself.
While it’s usually held in July, this year it had been postponed because of coronavirus, and will instead run from 13 October for 48 hours.
Amazon is one of the biggest places to shop all things tech, from wireless headphones and smart speakers to tablets, and we’re here to make sure you’re in the know about all the worthy discounts and deals on offer.
Whether you’re shopping for yourself or someone else, we’re here to help you navigate the sale for a successful online shopping trip, and these are the best deals to know about.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
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Our pick of the best tech Amazon Prime Day deals
Samsung Galaxy S10 mobile phone: Was £799, now £569.98
If you’re looking for a new smartphone, this is an absolute steal. The sim-free, 128gb model has a curved edge screen and no home button for an uninterrupted viewing experience, with only a small dot for the front camera. You can also connect your Samsung galaxy watch to this device in order to charge it. There are three rear cameras with an ultra-wide and ultra-zoom lens for all of your photography needs.
Apple AirPods with charging case: Was £159, now £128
It’s incredibly rare for Apple to offer any discounts on its products, which is why it’s best to look to other retailers to grab a deal. This Prime Day, Amazon has slashed the prices of Apple’s AirPods by 19 per cent. We’d suggest you act fast as they are likely to sell out.
David Phelan, our technology critic, rated them highly in his IndyBest review of the best wireless earbuds, saying: “Apple’s distinctive earbuds have been massively successful since they first launched and they remain even now some of the very lightest in-ears you can find.
“The design is unchanged since day one, but improved electronics inside mean that you can say, “Hey, Siri” to invoke the virtual assistant without even touching the earbuds.”
Fossil gen 5 smartwatch: Was £279, now £149
If you’re looking to give the gift of tech this Christmas, this is a great bit of kit and Amazon has reduced the price by a massive 47 per cent. Featuring in the IndyBest guide to the best smart watches, our reviewer praised it’s “customisable battery modes”, and said: “The wide screen and simple navigation make this one of the most intuitive, user-friendly watch we tested – it’s a doddle to skip between modes and see your stats.”
Bose solo 5 TV sound system: Was £239.95, now £124.99
Transform your film watching experience to something that will rival a trip to the cinema. This nifty one-piece will noticeably improve the sound quality of your television and thanks to the sleek design, you’ll barely know it’s there. At just less than 50 per cent off, this is a deal worth snapping up.
Philips wake up light alarm clock with coloured sunrise – HF3531/01: Was £149, now £84.99
Now the mornings are darker, it’s harder to get up when the alarm goes off. Enter the wake-up light. Copying the gentle rising of the sun, the light brightens as it gets closer to your wake up time and helps you slowly wake up naturally, rather than abruptly to an aggressive sounding phone alarm. This is ideal for anyone who suffers with seasonal affective disorder. It comes with seven natural sounds and radio functions.
Microsoft Surface Pro 7 12.3″ tablet – Intel 10th gen quad core i5, 8GB RAM, 128GB SSD, Windows 10 Home, 2019 edition: Was £899.99, now £659
Designed to be used as more of a laptop than a tablet, it is very versatile and allows you to type, touch, draw, write, work and play more naturally. A more powerful and faster model than its predecessor, it has a laptop-class Intel Core processor and improved graphics. It’s ultra slim and weights just 771g and the battery lasts 10.5 hours.
In our round-up of the best tablets, our tech critic, David Phelan, said: “It becomes a full-on laptop if you attach an optional keyboard cover… and becomes a lightweight, powerful laptop that’s easy to carry and use.”
He also notes that: “One design trademark of the surface series is the kickstand which folds out of the back and adjusts to hold the tablet in the various positions, near-upright for viewing video or almost flat to write on with the optional stylus.”
Ring video doorbell pro: Was £229, now £149
Making your home more secure has never been easier, and Ring should be your go-to brand if you’re looking for peace of mind. This particular model featured in our review of the best doorbell cameras and our tester noted the “high-quality video” and “slim design”, and that the app is both easy to use and effective. Featuring two-way audio, you’ll also be able to tell the delivery person where to leave your parcel if you’re out. If you’ve been considering this nifty piece of kit, now’s the time to buy – with 35 per cent off, we don’t think you’ll find a better deal elsewhere.
Apple iPad Air (10.5-inch, Wi-Fi, 64GB) – Space Grey (Previous Model): Was £479, now £406.80
So rare is that Apple has any discounts on its products whatsoever, that if you want to find a deal, you need to look to other retailers. This lightening deal will end either in 12 hours or when they’re all gone, so don’t hang around. Features include 10.5-Inch Retina display, 8MP back camera, 7MP front camera and up to 10 hours of battery life.
The Apple iPad Air was crowned the best buy in our round-up of the best tablets. David Phelan, our tech critic, said: “The iPad air sits in the middle of the iPad range and offers a faster processor and better, larger display than the entry-level model. In other words, it’s a great balance of value and power.”
When it comes to the display, he added: “It is the same resolution as the iPad but adds better colour fidelity and something called ‘true tone’, which monitors the ambient light in the room and adjusts the colour temperature accordingly so colours always look right.”
ghd Original Styler Professional Ceramic Hair Straighteners: Was £109, now £73.99
This brand doesn’t need much of an introduction. The industry leaders when it comes to hair straighteners, dryers and stylers, ghd has been saving our bad hair days since 2001. These original straighteners aren’t the latest version from the brand, but they will certainly do the job, and for £70 they are a real steal. We’re big fans of the brand and think these would make a great gift for hair stying newbies.
HP colour laserjet pro: Was £364.99, now £229.99
If your days going into the office are over, but you still rely heavily on having physical copies of your work, then this printer is the answer you were looking for. With high-quality performance and easy to use functions, it’ll help you get your printing and scanning needs done in now time. Plus, you can also print from your mobile using the user-friendly HP app. With a saving of £135, this really is a great purchase.
Philips Hue white and colour ambience start kit: Was £149.99, now £89.99
Taking the crown in our guide to the best smart lights, this is a fantastic choice, particularly if you are new to smart tech. Philips is known to be the brand when it comes to lighting, and this offers a cost efficient way to illuminate a room in a myriad of colours – change from WFH bright lights to a calming ambience when relaxing at the weekend. Ingenious.
Bose SoundLink around-ear wireless headphones: Was £199.95, now £117.99
These wireless headphones will give you high-quality, immersive sound for three full hours. The touch controls make it effortless to change between tracks, while voice prompts give you information on battery life and caller ID. Both light and comfortable, you’ll barely notice you’re wearing them. With 41 per cent off, this really is a deal worth snapping up fast.
Polaroid originals: Was £119.99, now £96.51
Turn the photos you take on your phone into physical Polaroid pictures in a matter of minutes. As Christmas approaches, this is a great gift idea that will mean your loved one can relive special memories.
Huwaei P40 lite E 64GB: Was £179.99, now £114.99
If you’re looking to update your smartphone, look to the Huwaei P40 lite E. With outstanding performance and three rear cameras, your photographs will never look better. The Huawei smart pro is also on offer for £169.99, down from £249.99.
Roku streaming stick+: Was £59.99, now £34.99
If lockdown made you realise you needed to update your streaming service game, this one for you. Included within our round-up of the best streaming sticks, our tester noted that the “interface is straightforward and works smoothly.” Enjoy live TV, or stream from one of the many streaming channels – everything from Netflix and Disney+ to it’s dedicated horror or sci-fi station. If you’re looking to spend a little less, Roku express is a cheaper alternative (was: £29.99, now: £17.99) as is Roku premiere (was: £39.99, now £27.99).
Samsung galaxy tab A8: Was £129, now £99
Featuring in our review of the best kids’ tablets, this is a great choice if you’re looking to access all Android apps, and our tester praised the display for being “sharp and colourful”. With just less than 30 per cent off, this is an excellent option if you’re looking to give the gift of tech this Christmas.
Philips sonicare diamondclean electric toothbrush: Was £399, now £154.99
A sleek addition to your bathroom, this featured in our guide to the best electric toothbrushes thanks to its “professional quality of the clean”. With 60 per cent off, it’s time to ditch the single-use toothbrush in favour of this high-tech number.
Sony RX100 advanced premium compact camera: Was £1,150, now £739
If you’re looking to give photography a go, there’s no better time to do it, and this compact camera is the device you should reach for. With more than 35 per cent off, it features great image quality and a fast and precise autofocus.
Fitbit inspire HR tracker: Was £89.99, now £59.99
Calling fitness fanatics, this is the deal for you. This is a fantastic price for a great piece of kit. In our review of the best fitness trackers, our tested noted the guided breathing sessions as working well for when you need a little bit of calm. Plus, it automatically recognises when you make any movement.
Amazon has also slashed the price of the Fitbit versa 2 by 35 per cent, from £190.99 to £129.99. An absolute steal
How to get the best Amazon Prime Day deals
Here at IndyBest, the team will be scouring the sales to help you navigate the most worthwhile savings and discounts to enjoy, so make sure to check back here.
Another way to ensure you get the best deals is to download the Amazon app. Not only will this give you a head start, you will also be able to track Lightning Deals, which are discounts that are only available for a few hours at a time. You can set up alerts too to be notified when certain deals go live.
How to take part in Amazon Prime Day
Amazon’s Prime Day sale is exclusive to customers that hold an Amazon Prime membership.
If you’re not already a member, there’s still plenty of time to sign up. A monthly membership costs £7.99 or you can pay an annual sum of £79.
You can also sign up for a 30-day trial before the sale starts, which means you can shop the Prime Day deals without forking out for a membership, as long as you remember to cancel before the trial period ends.
Subscribers are also granted access to same-day delivery slots, over 800,000 free e-books and the use of Prime Video and Amazon music services.
For more deals on Amazon Prime Day, read our guide to the best gaming deals or the best laptop deals and the best TV deals
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Amazon Prime Day 2020: Best deals on kids’ toys
Amazon Prime Day 2020: Best deals on gaming consoles