Stars fans have their wish. A black jersey is back.
For the first time since the Stars redesigned their entire brand in 2013, the team will wear a black jersey, as it unveiled an alternate design Wednesday morning dubbed its Blackout jersey. In addition to being black, the jersey deviates from tradition in many ways:
• By using neon green for the logo and striping, a shade the team is calling Skyline Green. It is the first shade of green used that is not Victory Green since the redesign in 2013.
• By placing its Texas-outlined secondary logo on the chest instead of the primary one. The secondary logo typically appears on the team’s pants but nowhere else on the uniform.
• By using black numbers on a black background, relying on the bright green to make the jerseys functional both in person and on television. Currently, only the Flyers have a third jersey with black numbers on a black background.
The Stars will still use their Victory Green sweater as the primary home jersey, and the white one as their main road one. The NHL mandates that teams wear their third jersey 12-15 times a season, and for three seasons. Given the uncertainty surrounding the NHL season next year, though, it’s unknown just how many times the Blackout jerseys will be worn in the 2020-21 season.
“The fans that spoke to our merch team daily were asking for a black alternate third,” Stars senior vice president of marketing Dan Stuchal said. “Over and over and over again. We listened, and we think we answered that request in a pretty bold and impressive way.”
Jerseys will go on sale Thursday at 9 a.m. online at hangarhockey.com and in person at The Hangar stores in Victory Park and Frisco.
The same five-person design committee that produced the wildly popular Winter Classic jerseys also designed the Blackout threads, often simultaneously: Stuchal, owner Tom Gaglardi, color analyst Daryl “Razor” Reaugh, creative director Jeff Neal and merchandise director Kristopher Smith.
The group first met in December 2018 to set guidelines for Adidas to hit. They talked about whether they were open to changing the color palette or switching the logo on the chest. They decided they didn’t want any historical ties on the alternate jersey, Stuchal said: “No nods to Minnesota. No nods to previous Dallas designs. This was going to be progressive.”
They didn’t want any laces on the jersey. They were set on creating a black jersey — although they tested a charcoal design at one point.
Stuchal relayed three of the committee’s thoughts from that first meeting.
“Radically modern, next generation and, I like this third one, screw the rules,” Stuchal said. “That in itself were some of the guideposts we gave to Adidas.”
Reaugh said: “We wanted to do something a little more futuristic, if you will. We like to remember the future. With something dark and black, we’ve had black in our uniforms in the past and in our sweaters. If you’ve seen uniforms before where they’ve done primarily black and different tones of it, it just looks like silhouettes. In order for it to really to pop, and give it something that had never been done before, which was a big impetus for this, we thought neon.”
The jersey features a few odes to Texas:
• The secondary logo on the front of the jersey has the outline of the state.
“We wanted to make sure it felt bigger, if you will, with more of a state of Texas influence in it,” Reaugh said. “When we were going through different ideas, that was the one that jumped out. When we put it in Skyline Green, it looked awesome from the get-go.”
• The outside of the back collar features a stylized version of the Texas flag, with a star on the left side of the neck and two stripes curling around to the right side, symbolizing the red and white fields on the flag.
• The inside of the back collar is inscribed with “Come and take it,” a popular state mantra adopted from the Texas Revolution, and since repurposed for a variety of causes, including Second Amendment rights.
“It’s really a statement about Texas pride,” Stuchal said. “Per Razor’s comment earlier, this is a jersey for all of Texas. We wanted to make sure that it’s not just a Dallas thing. The state on the front, the Texas pride saying on the collar, that was the impetus for that. Tom [Gaglardi] felt very strongly about that. He loved it and it’s just been a good fit.”
Outside of the bright green on the jersey and the two stripes on the socks, the rest of the uniform is plain. The gloves and pants are black with nothing more than the manufacturer’s name in Skyline Green. The helmet is black with a wordmark decal instead of the primary logo. Stuchal said the Stars wanted to keep the focus on the jersey.
“I will be infinitely destroyed, though, if players do not request Skyline Green laces for their skates,” Reaugh said. “I really will. If they don’t have Skyline Green in their blades, I’m going to be so disappointed.”
Stars president and CEO Brad Alberts said the timing was right to unveil a third jersey for next season, giving the redesign time to settle in — not to mention not cutting into jersey sales from the Winter Classic in 2019-20.
“We really wanted the new colors, the new jersey to establish itself with our fanbase,” Alberts said. “We feel like it has. The fans now were clamoring and desiring a third jersey.”
On reverse retros: While the Blackout jersey is the Stars’ third for next season, don’t expect a fourth one. Some designs from around the league for a “reverse retro” fourth jersey have leaked, including Vegas’ red jersey and other alternates from Philadelphia and Pittsburgh.
Can fans expect the Stars to release a reverse retro jersey before next season?
“We don’t have any comment on that yet, so don’t expect anything,” Alberts said.
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