This Black Friday event is set to be bigger than ever, as big-name brands are already slashing their prices in early bird sales.
While originally Black Friday was a flash sale that took place on the day after Thanksgiving in America, it quickly evolved to run through to the following Monday, also known as Cyber Monday, which was the online only day.
It’s since grown even more recently too, as many brands now hold pre-sales during the week leading up to 27 November (and some even before that), with early bird discounts.
Amazon has already set a new precedent this year, launching its sale a whole month before the big day. Read our guide for the best early Amazon deals to shop now. Other retailers including Very, JD Sports, John Lewis & Partners, AO, Boots, O2 and Currys PC World also began earlier too.
As coronavirus continues, this year’s sale will move online, so you’ll only have virtual queues to contend with, rather than standing in the cold outside a physical store.
Whether you’re on the hunt for new loungewear, a warm winter coat or chunky black boots that will last you years, fashion often sees some of the biggest discounts, with retailers including Asos, Missoma, and Oliver Bonas expected to participate again this year. Below we’ve listed the early-bird deals to shop now and beat the rush.
Throughout the long weekend of sales and during the weeks leading up to the event, we’ll be bringing you the best deals to help you bag a bargain on everything from outerwear to underwear and everything in between, so ticking off your shopping list will be a breeze.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best early Black Friday fashion deals
Tommy Hilfiger corp flag lines logo T-shirt in white: Was £35.00, now £24.50, Asos
Asos has started warming up for Black Friday deals with up to 50 per cent off thousands of styles, including designer brands. This Tommy Hilfiger crew neck T-shirt, with its recognisable red, white and blue colour-blocking, is a staple tee for your wardrobe. Even better it is made with 100 per cent organic and responsibly sourced cotton, part of Asos’s responsible fashion edit.
Buy now
Veja V10 leather and mesh trainers: Was £130, now £104, Selfridges
Selfridges has kicked off its Christmas come early event with a bang, offering 20 per cent off designer clothes, shoes, handbags, as well as a host of its leading line, all you need to do is type “SELFCCE” at the checkout.
While they featured in our round-up of the best women’s shoes for spring, these distinctive kicks are the perfect all-season trainers. A popular choice after being worn by the likes of Meghan Markle, and at such a discounted price, we predict these will sell out quickly, so act fast.
Buy now
Shoe print dress: Was £119, now £89.25, Whistles
Whistles has launched its early Black Friday deals, offering 25 per cent off full-price items, including dresses, coats, knitwear, shoes and accessories.
This long-sleeved mini dress is perfect to wear with tights and boots in the winter or with heels and a clutch bag for a summer wedding next year. Whether it’s for work or play, this is a versatile wardrobe piece.
Buy now
Mango belted wool coat: Was £139.99, now £99.99, Mango
In Mango’s pre-Black Friday sale, you’ll find up to 50 per cent off clothing, footwear and accessories. We love this coat made from a sustainably sourced wool that will make wrapping up warm a stylish affair. The belt is removable too, so you will be able to customise how fitted or relaxed you’d like to wear it.
Buy now
Phase Eight Leopard Print Clutch Bag: Was £69, now £33.75, John Lewis & Partners
For a statement piece that won’t break the bank, this leopard print will hold all the essentials; face covering, hand sanitiser, purse, phone and keys. You’ll get the most use out of this too acessory too, as you won’t be using big bags for day trips, commuting and overnight stays for a while.
Buy now
Boyish the Mikey wide-leg high-rise denim jeans: Was £205, now £164, Selfridges
If you’re concerned about how your Black Friday purchases might affect your eco-credentials then make Selfridges your go-to place. The store’s Project Earth campaign is a carefully curated collection of eco-friendly fashion pieces, these jeans included.
Boyish featured in our sustainable denim brand round-up and we think this high-rise pair might just make you fall back in love with wearing jeans again. While an investment buy, we think it’ll be totally worth it as they’ll stand the test of time. To get 20 per cent off, use the code “SELFCCE” at the checkout
Buy now
Ultimate longline biker: Was £245, now £183.75, Whistles
If you love an aviator jacket but want a bit more coverage, this is ideal. It still has all the stylish trimming you’d expect, with a faux fur lapel and cuffs, but will skim just below the knee.
We’d recommend wearing it with jeans, boots and a colourful cashmere jumper.
Buy now
Puma Core Joggers: Was £45, now £25, JD Sports
The sportswear retailer has kicked of its sale early with discounts of up to 60 per cent off trainers, tracksuits, accessories and bags.
Kick back and relax in style this lockdown with this pair of joggers that are perfect for working from home in. Available ins XS to XXL, they’re made from 100 per cent cotton so will be soft and easily machine washable.
Buy now
Very Man Turtle Neck Jumper – Wine: Was £18, now £13.50, Very
Available in size S to 5XL, this is a versatile piece to add to your wardrobe. Throw it on with a pair of joggers for your Zoom work calls and on lunchtime walks. It’s a slim-fit design that will layer easily under jackets and coats and make a nice present for Christmas.
Buy now
Amber lace up boot: Was £185, now £138.75, Whistles
Protect your feet from the elements with this pair of ankle boots that will be the perfect companion for weekend walks.
They’re made from leather and the chunky rubber sole will put a spring in your step. Pair them with your favourite skirts and dresses.
Buy now
Chloé Faye small leather suede clutch: Was £980, now £784, Selfridges
Large sale events are the perfect time to make investment purchases of the items you just can’t stop thinking about. We particularly love this small leather crossbody bag for storing your essentials. It’s also available in black (was £895, now £716), and we are particularly taken by the contrasting gold chain. Put this on your Christmas wish list.
Buy now
Mango high collar sweatshirt: Was £35.99, now £25.99, Mango
Add a bit of luxury into your loungewear with this pullover that will also pair nicely with jeans and skirts. Stylish yet functional, it’ll keep you feeling cosy at your desk or warm you up after a home workout on your lunch break.
Buy now
adidas Originals 3-Stripes Slim Puffa Jacket: Was £80, now £50, JD Sports
Stay warm during winter walks in this slimline puffa jacket from Adidas, adorned with the classic three stripe design and logo on the front. It’s made from a recycled poly fabric and has a synthetic fill, with a fixed hood and zip fastening to keep the cold out and the warmth in. If it gets dirty, simply stick it in the washing machine.
Buy now
Bibi crossbody bag: Was £129, now £96.75, Whistles
This practical piece deserves a spot in your closet. Made from 100 per cent leather, it will be soft, but hard-wearing and fit all your essentials.
The wide strap is adjustable too, so you can also wear it as an oversized baguette bag.
Buy now
River Island Tie Neck Button Through Dress – Black: Was £55, now £38.50, Very
While the pandemic may well have put a stop to the traditional Christmas party, with throngs of people and booze-filled dancefloors, it doesn’t mean you can’t dress up at home. This midi dress has a high neck, pretty button detailing and a bow detail at the neck that’s going to become our go-to LBD.
Buy now
Rotary Silver Sunray with Gold and Black Detail Stainless Steel Bracelet Mens Watch: Was £259, now £129.50, Very
This Rotary watch is currently half price and will make ticking off your Christmas shopping list a lot easier. You can also use it as a stopwatch, and we’re sure this will go down a treat if you’re shopping for something special while on a budget.
Buy now
Carhartt WIP Detroit corduroy-collar organic cotton jacket: Was £175, now £140, Selfridges
British weather is unpredictable at the best times, so we think this cotton jacket is the perfect piece. Showcasing the brand’s appreciation to utilitarian aesthetic, it features a zip down the front and pockets. Wear this with a pair of jeans and your weekend wardrobe is sorted. Simply enter the code “SELFCCE” at the checkout to get 20 per cent off.
Buy now
adidas Originals Basket Profi Low: Was £55, now £30, JD Sports
This classic trainer design never goes out of style and can be worn with sportswear, jeans, dresses, you name it. They have a slight padding around the ankle to provide cushioning and a soft leather upper that should keep feet comfortable.
Buy now
Polo Ralph Lauren Logo Lounge T-Shirt – White: Was £40, now £32, Very
The lockdown has taught us that loungewear is a wardrobe essential, so stock up in the sales.
This white T-shirt will go with joggers, jeans and chinos, and can be dressed up and down for a smart casual fit depending on the occasion.
Buy now
V by Very Boys Shower Proof Premium 2-in-1 Coat: Was £48, now £34, Very
Perfect for wet, wintery weather, this jacket converts into a gilet via the interior zips, so they’ll be comfortable whatever the weather.T here’s a hood, fleece lining and shower-proof outer layer made from polyester so keep them warm and dry at all times too.
Buy now
When is Black Friday?
The 2020 sale takes place on Friday 27 November and finishes on Cyber Monday, 30 November.
While the main event runs for a few days, we’re already expecting the longest lead-up ever, as big brands and retailers have already launched their early Black Friday deals weeks before the big day.
Amazon launched its early bird sale a whole month before Black Friday – two weeks earlier than last year – while other retailers such as Currys PC World, Boots and Superdrug have also started their sales.
The fashion Black Friday deals to expect
In 2019, shoppers were spoilt for choice, Asos had up to 70 per cent off more than 850 brands, Mango offered 30 per cent off everything sitewide and All Saints, loved for its leather pieces, too had 30 per cent off its whole site.
Elsewhere, fitness fans were able to enjoy up to 65 per cent off Adidas on everything from trainers to tracksuits, and Gym Shark dropping prices by up to 50 per cent across its women’s and menswear.
High street favourites, H&M also took part, with discounts of up to 20 per cent off selected lines on Black Friday and up to 50 per cent off for Cyber Monday too, while popular outdoors clothing company, The North Face, offered up to 25 per cent off some of its items.
Jewellery lovers also had their pick of the sales, with Missoma, whose demi-fine gold pieces have been worn by Meghan Markle, gave customers 25 per cent off everything when using the code “BF25”. Oliver Bonas too provided 25 per cent off selected lines, including jewellery, clothing and accessories.
How to get the best Black Friday fashion deals
To find the best deals, we will be rounding up the very best of the deals from top brands here, so check back closer to the time.
We think the key to making the most of this annual event is not getting sucked into discounts that look too good to be true.
Instead, come up with a list of products you’re actually interested in before the big day. That way, you won’t buy things you don’t actually want, but look a good deal.
Shop around for the best price, and make sure you know the actual RRP of the product, so you’ll know a good deal when you see one.
Some retailers also start their sales early too, so keep your eyes peeled. Last year, & Other Stories’ email subscribers were given a pre-sale code to give them access to discount details the night before the shopping event launched. You can sign up here now.
Plenty of other brands do the same, so if you’ve got your eye on something, sign up to newsletters to get early notifications.
Here at IndyBest, our team will also be handpicking the biggest savings to shop throughout Black Friday, so make sure you check back here regularly. We’ll also be covering TVs, laptops, fashion, beauty and kids toys.
How long will the Black Friday discounts last?
Some retailers only run their sale from Black Friday (27 November) through to Cyber Monday (30 November). But most will also host pre-deals for the weeks leading up to the event. Amazon launched its sale a whole month before the big day this year, two weeks earlier than in 2019. We’re expecting other brands and retailers to follow suit.
As products tend to sell out, it’s worth writing a shopping list and setting your alarm to avoid impulse buys and to bag the best discounts on items you really need.
It’s not just fashion that’s getting involved however, read our round-up of all the brands participating in this year’s Black Friday sale, whether you’re on the lookout for kitchen gadgets, a new TV or a spot of early Christmas shopping.
Read more on Black Friday 2020
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings, and how to prepare
Best Amazon Black Friday deals – There will be millions of deals, so check in here for our pick of the best
Best John Lewis & Partners Black Friday deals – With great deals on quality fashion, beauty, tech, kids and homeware brands, it will be a go-to for many
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
Best Black Friday tech deals – Whether it’s a new phone contract or noise-cancelling headphones, you’ll find the best deal here
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Struggling to choose which console to buy, or after a new controller or game? Here’s our expert guide
Best Black Friday home appliances deals – Now’s the time to upgrade your vacuum cleaner or coffee machine
Best Black Friday beauty deals – Stock up on your favourites across make-up, skincare, haircare and fragrance
Best Black Friday kids’ toys deals – Get your Christmas shopping done and dusted, with deals from Disney, Lego, Playmobil and more
Best Black Friday mattress deals – Rest easy with big discounts for brands such as Emma, Eve Sleep and Simba
Best Black Friday furniture deals – There’s no need to wait until the January sale to get a bargain sofa, wardrobe or armchair
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin
Read More
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Best John Lewis Black Friday deals 2020: Early offers in the sale
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Best Black Friday home appliances deals: Early offers
Best Black Friday home appliances deals: Early offers
Best early Black Friday tech deals available now
Best Argos Black Friday deals 2020: What to expect in the sale
Best Black Friday mattress deals 2020: Offers to expect in the sale