It may only be the start of November, but Amazon is not messing around this year when it comes to Black Friday as it’s already begun its sale.
Yes, that’s right, so you have plenty of time to tick off your Christmas shopping list, as everyday there will be new delas.
Originating from America, Black Friday has always taken place every year on the day after Thanksgiving.
But since growing in popularity it has expanded beyond the weekend and the following Monday, also known as Cyber Monday, and often includes the week before, while some retailers even launched deals earlier than that last year. This year, other retailers including John Lewis, Very, Currys, Superdrug, AO, Boots and O2 also began their deals earlier too.
This year the official date is 27 November, and as usual we expect to see big-name brands such as Apple, John Lewis & Partners, Currys and Argos participating, and slashing prices across tech, kids toys, electricals, home devices, fashion and beauty.
The best deals are to be found online, with a renewed focus this year, as coronavirus will prevent many from shopping like they normally would. Plus it means no waiting around in the cold to queue up for your favourite store.
Considering the lengthy sale period, rather than you spending hours trawling through products, we’ll be listing the best discounts on offer from now and up tot he main event, so you can easily and quickly find the best deals.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
The best early Amazon Black Friday deals
Apple AirPods: Apple AirPods with charging case: Was £159, now £124.49
Enjoy an impressive 22 per cent off the second generation AirPods in Amazon’s early Black Friday sale. David Phelan, our technology critic, rated these highly in his IndyBest review of the best wireless earbuds, saying: “Apple’s distinctive earbuds have been massively successful since they first launched and they remain even now some of the very lightest in-ears you can find.
“The design is unchanged since day one, but improved electronics inside mean that you can say, ‘Hey, Siri’ to invoke the virtual assistant without even touching the earbuds,” he added.
He also rated the pro version of the AirPods which are on sale too, down from £249 to £209, but still commended the standard AirPods for their sound quality: “The fit is slightly different from the pro – there’s no silicone ear tip – and there’s no noise-cancelling. Even so, audio quality is very good, as is call quality, which works even if you only use one earbud.”
Dell D2721H 27 inch Full HD (1920×1080) Monitor: Was £159.99, now £119.99
Snap up this bargain while it lasts, to cater to all you working from home needs.
It features an anti-glare screen to minimise eye-strain and 178 degree viewing angles, so wherever you’re sitting, you’ll get the full picture. It’s also adjustable to your height and seat, so you’ll always have the best seat in the house.
Dell can also be found in our guide to the best computer monitors for working from home or gaming.
Sylvanian Families sweet raspberry home: Was £48.57, now £16.99
These furry friends have been a childhood favourite since the brand was founded in 35 years, and this toy home will encourage role play and communication.
Collecting Sylvanian Families can be expensive, so make sure you make use of this deal – currently 65 per cent off, you can’t go wrong. Suitable for children aged three and above, this would make a wonderful Christmas gift.
Ultimate Ears Boom 3 Wireless Bluetooth Speaker with PowerUp Charging Dock: Was £119.99, now £88.99
This brand previously topped our guide to the best portable speakers, and the BOOM 3 model promises impressive features, including deep bass, immersive 360 degree sound and the ability to stream all you favourite music sites, whether it’s Apple, Deezer or Spotify.
It’s ideal to bring with you on the go, and it’s available in eight colours.
Bed Head By TIGI 750ml Pack of 2: Was £31.50, now £11.55
This shampoo and conditioner set has a huge 63 per cent off, so you’d better be quick before it sells out.
Designed for dry hair that needs a moisture boost, it cleanses hair while making it more manageable by smoothing and softening. Promising to improve shine, it’ll help you have a good hair day, every day.
Nintendo Switch – Neon Red/Neon Blue, was £326.77, now £315
While it’s a small saving, it’s rare, as discounts on the Nintendo Switch come few and far between, and with this console also comes The Witcher game, that has over 150 hours of gameplay.
The Independent’s technology editor and avid gamer, Andrew Griffin, explains what makes the Switch such a great choice, whether you’re looking to update your gaming kit or shop for a loved one’s Christmas present.
“To get this out the way: the Switch is an entirely different proposition, but one that’s not worth ruling out,” he says.”
“The games are incredible, the console is packed with fun, and Nintendo have pulled out a stroke of genius all around. It has its downsides – the graphics and performance are nowhere near as futuristic and powerful as the other bigger consoles – but that’s what you get for it all fitting in a box you can throw in your bag and play on the move.”
Laurent Perrier 75 cl La Cuvee Brut Non Vintage Champagne In Gift Box: Was £41.99, now £29.95
Whether it’s a birthday or date night, celebrate in style with a bottle of champagne. As it comes in a gold decorated gift box, it would also make a lovely present for a loved one in lockdown. Not to mention, it’s rare to find a bottle of Laurent Perrier for less than £30.
Aged for four years, it’s a blend of 55 per cent Chardonnay, with a full-bodied aroma of citrus fruit and white flower that’s light and fresh, which would pair well with shellfish.
You could also start curating your Christmas stash with this wallet-friendly option while it has 29 per cent off.
E45 Daily Moisturising Lotion, 400 ml, Pack of 5: Was £27.45, now £13.49
Keep dry and cracked skin at bay with this five-pack of lotions, from sensitive skin experts E45. The brand has previously been praised by our reviewers in our guide to the 7 best moisturisers for eczema.
Promising 24 hours of moisturisation, it’s features include being fast-absorbing, dermatologically tested with a formula free from any added colours or fragrance.
DeLonghi Nescafé Dolce Gusto Jovia Pod Capsule Coffee Machine: Was £57.66, now £34.99
This compact coffee machine is ideal for small kitchen counters limited on space.
Its features include offering 40 different varieties of hot and cold drinks, with an adjustable drip tray to fit most sizes of cups and glasses to provide a barista-worthy caffeine, or hot chocolate, fix every morning.
Promising to be easy to use and easy to clean, its removable parts, such as the drip tray, are dishwasher safe too.
Fitbit Versa 2: Was £199.99, now £169.99
Our technology critic, David Phelan, rated this model highly in his IndyBest review of the best smartwatches of 2020, for it’s versatility and accuracy when tracking activity.
“Its operating software is straightforward and easy to use and there are lots of advanced fitness features, such as sophisticated sleep tracking which helps you understand how you’re sleeping thanks to a nightly sleep rating. It can do this because the battery life is enough to last up to five days so there’s time to recharge it.”
He particularly recommends it for Android users, adding: “This Versa has Alexa built-in: press and hold the side button to ask it questions, set a timer or start a workout. This is a very effective tracker, especially for monitoring.”
De’Longhi Lattissima Touch, Single Serve Capsule Coffee Machine: Was £279.99, now £154.99
With 45 per cent off, this is a bargain worth snapping up and will ensure a barista-style cup of coffee every morning. Its compact design means it won’t take up much space on your countertop and with the touch of one button, you can make an espresso, latte, cappuccino or latte macchiato, with creamy, frothy milk that allows adjustable measurements depending on the size of your mug.
Taking only 25 seconds to heat up, froth milk and pour, you won’t have to wait for the kettle to boil anymore. It also shuts off automatically after nine minutes, so you don’t need to manually do it without the fear of spillages or overflowing milk.
All you need to do is order a set of Nespresso coffee pods, slot into the machine, and let it do all the hard work for you.
Shark Klik n’ Flip S6001UK Corded Pocket Mop: Was £119.99, now £79
Known for its vacuum cleaners, Shark also offers a range of mops and is a brand that is featured in our guide to the 10 best steam cleaners to keep carpets, floors and surfaces sparkling, where we have reviewed the very similar S6003UK model.
The S6001UK features double microfiber pads to sweep up dirt and dry your floors speedily so you don’t have to spend 20 minutes avoiding the kitchen once you’ve used it to clean up after dinner.
With a direct jet of steam, it promises clean floors that won’t look streaky and is said to be ideal for allergy sufferers as it mops up common household bacteria.
As we’ll only be spending more time indoors, keep your space clean and tidy, while sweeping up a bargain.
HUAWEI MateBook X Pro 2019: Was £1,199.99, now £849.98
If you’re in the market for a new laptop, this Huawei model has 29 per cent off, and it was featured in our guide to the best high-end laptops.
Our tech critic, David Phelan, who reviewed it said: “The bezels around the edge of the bright, colourful 13.9in display are amazingly thin, giving an immersive, all-screen effect.”
He went on to say:“The camera is buried in the top row of the keyboard. Although it’s a slightly different angle, the view isn’t pointing as much up your nose as you might fear. Like the Apple laptops, there’s a fingerprint sensor in the power button which is fast and responsive.”
The same model with Intel Core i7 is also on sale with 40 per cent off here, reduced from £1,449.99 to £1,049.98.
Lumie Sunrise Alarm: Was £39.99, now £27.49
Should you be having trouble sleeping or are constantly struggling to get up in the morning, treat yourself to this alarm clock, that does more than just tell the time.
It’s sunrise feature slowly brightens your room 30 minutes before your alarm time to gradually wake you up and the sunset button will create a 30 minute dimming sunset to help you relax and drift off in the evening.
While the sunrise and sunset use a warm white light that won’t be blinding, there’s also six more colours available; green, red, blue, pink, orange and light blue to allow you to adjust the mood of your room.
Panasonic ES-LL21 Hybrid Wet & Dry Electric 3-Blade Shaver with Trim Attachment: Was £99.99, now £48.29
For an easy clean shave, whether you prefer a wet or dry shave, this electric shaver has 52 per cent off.
Claiming to give a sharp and smooth finish, the blades will adjust automatically to the different densities in the hair. It has a floating head, designed to reach hairs in trickier areas, such as the jawline and upper lip. It also comes with a pop-up trimmer attachment so you can easily keep sideburns in check.
Maybelline Lash Sensational 01 Very Black Mascara: Was £8.99, now £5.08
When it comes to budget-friendly mascaras, Maybelline has the monopoly, and this one comes highly rated by Amazon customers, with over 9,000 reviews.
The design of the curved brush claims to follow the natural shape of your lashes, with a jet black formula that won’t clump, but voluminise and define.
Seeing as we’re set to be wearing face coverings for the foreseeable future, now’s the perfect opportunity to focus on your eye make-up if you like a bold look, and this mascara will come in handy. We also reviewed the waterproof version in our guide to the best waterproof mascaras.
De’Longhi Eletta Cappuccino, Fully Automatic Bean to Cup Machine: Was £999.99, now £489.99
Save a huge 51 per cent on this barista-style De’Longhi machine, a brand that has featured in our review of the best bean to cup coffee machines.
Whether your favourite cup of Joe is a cappuccino, espresso or a macchiato, you can make it to your exact standards with a touch panel that personalises your coffee in seconds. The carafe claims to keep milk at optimum temperature, whether you’re opting for frothed or steamed milk.
The slim design of the machine means that it won’t take up too much space in your kitchen, and it also has automatic cleaning programmes and dishwasher-safe parts, making it an even more impressive addition to your space.
Oral-B SmartSeries Black 6500 CrossAction Electric Toothbrush: Was £229.99, now £59.99
Ensure your teeth are squeaky clean with this electric toothbrush from the experts at Oral-B that has a discount of more than 70 per cent off.
It comes with four brush heads and a travel case for easy transportation and has five modes from daily clean, pro clean, sensitive, gum control and whitening, so it will reach every nook and cranny. At this price, it’s a no brainer, brilliant budget buy.
Garmin Forerunner 35 GPS Running Watch: Was £129.99, now £89
Running watches are a helpful tool to track your fitness goals, measure your heart rate and pace as well as detailing the distance you’ve covered.
Garmin has previously featured in our guide to the best running watches, with the Garmin forerunner 935 being crowned the BestBuy by our reviewer.
This 35 GPS model has a number of impressive features that it claims makes it the perfect running partner, including; a built-in GPS that tracks how far, how fast and where you run, heart rate and calories burned, along with tracking steps throughout the day and music control. Treat yourself while it has 39 per cent off, as we predict this offer won’t last long.
When is Black Friday?
This year, Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday.
We’re expecting the sale to last far longer than a few days though. Last year’s event ran for a whopping two weeks, and we’re expecting other retailers to follow Amazon and begin deals earlier than ever before, to try and make up for some lost revenue earlier in the year.
How to get the best Black Friday deals at Amazon?
Here at IndyBest, we’ll be rounding up the best deals ahead of the sale, to save you a mammoth task of scrolling through every page on-site. Just make soiree to check back here regularly for updates and details on all the bargains.
To avoid getting overwhelmed, we’d suggest making a shopping list before Black Friday kicks off, to ensure you shop for what you need and avoid making last-minute impulse buys you may later regret.
If you’re not already an Amazon Prime member, we’d recommend subscribing too, which costs £7.99 a month or £79 a year, as the perks include same-day delivery and access to Amazon Video, Amazon Music and 800,000 free ebooks.
When signing up, you can enjoy a 30-day free trial to get to grips with it, and is ideal if you’re ordering items you don’t want to wait weeks to be delivered.
How long will the discounts last?
Last year was Amazon’s biggest Black Friday sale in its history, spanning 15 days, as it ran its pre-sale in the run up to the weekend.
Of course, Amazon has alreayd started
Typically it runs until Cyber Monday so customers will have plenty of time to bag the best deals possible.
It’s not just fashion that’s getting involved however, read our round-up of all the brands participating in this year’s Black Friday sale, whether you’re on the lookout for kitchen gadgets, a new TV or a spot of early Christmas shopping.
Read more on Black Friday 2020
How to get the best Black Friday deals this year – When the sale starts, how to get the best savings, and how to prepare
Best Black Friday fashion deals – Treat yourself to new wardrobe and tick off your Christmas shopping list
Best Black Friday beauty deals – There’s lots to be saved across make-up, skincare, haircare and fragrance
Best Black Friday kids’ toys deals – Get your Christmas shopping out of the way, with deals from Disney, Lego, Playmobil and more
Best Black Friday mattress deals – An essential for a good night’s sleep, mattresses often feature heavily in the sale, from brands such as Emma, Eve Sleep and Simba
Best Black Friday furniture deals – Bag a bargain on bulkier items such as sofas, wardrobe and armchairs
Best Black Friday home appliance deals – Snap up deals across coffee machines, vacuum cleaners, washing machines and more
Best Black Friday TV deals – Update your at-home cinema experience without paying full price
Best Black Friday laptop deals – There’s hundreds of pounds to be saved on laptops from big-name brands such as Apple, Microsoft and HP
Best Black Friday gaming deals – Whether you’re looking to upgrade your kit or pick up a new game of Fifa at a bargain price, here’s how to bag the biggest bargains
Best Currys PC World Black Friday deals – For everything from TVs to laptops, and kettles to coffee machines
Best John Lewis & Partners Black Friday deals – With great deals on fashion, beauty, tech, kids and homewares it will be a go-to for many
Best Argos Black Friday deals – Covering everything from kids to homewares and fitness to DIY
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
The stores taking part in Black Friday – Our predictions based on last year, which we’ll be updating as the deals begin
The best deals in the Currys early Black Friday sale
Best John Lewis Black Friday deals 2020: Early offers in the sale
Best Black Friday gaming deals 2020: Early offers
Aldi Black Friday sale: Deals on Nintendo Switch and AirPods
Best Black Friday laptop deals 2020: Early offers to shop now
Best Black Friday home appliances deals: Early offers
Best Black Friday kids’ early toys deals 2020: From Lego, to Kindle
The best early Black Friday beauty deals to shop now
Black Friday UK early deals from Amazon, Boots and Very
Best Argos Black Friday deals 2020: What to expect in the sale
Best Black Friday clothing deals 2020: Early offers