Web hosting provider GoDaddy today announced that customers can now sell their products on Facebook and Instagram using Websites + Marketing Ecommerce, the company’s website builder and set of marketing tools. The move enables merchants to reach a new customer base and potentially increase sales.
Websites + Marketing Ecommerce lets sellers create shoppable posts and set up shops on the massively popular social media platforms. In fact, any products added to their online stores automatically sync to their Instagram and Facebook accounts. Product information, including description, prices, photos, and quantities, are also kept in sync. With this integration, businesses can also create Facebook Dynamic Ads to maximize consumer purchase activity.
To make the most of the social commerce opportunity for small businesses, Websites + Marketing will integrate with Instagram Checkout and more automated Facebook Shops on-boarding in the near future.
“Our goal is to help entrepreneurs grow online, so it’s critical for them to sell where they will get the most engagement,” said GoDaddy VP of Products, Greg Goldfarb. “By integrating Instagram and Facebook commerce, sellers can easily showcase products to audiences that are the most likely to buy and to spread the word.”
GoDaddy also announced that Over, its content design app, is now deeply integrated into Websites + Marketing. This lets people create visuals within Websites + Marketing. Leveraging Over, entrepreneurs and small business owners can access a library of curated, professionally designed photo and video templates for creating customized ads, branded content, logos, and other online business essentials. The new content creation tools are available on both desktop or mobile devices.
“Websites + Marketing was built to make it easy for entrepreneurs to show up on all the platforms that their customers spend time on, from Amazon to Google to Facebook,” said GoDaddy Vice President of Product Management Matt Winn. “But it’s not enough to just show up; they need to look great too. Over’s powerful design tools integrating with Websites + Marketing mean that anyone can create polished content, regardless of their graphic design experience. It’s one more way to make sure that a business gets noticed online, without requiring a huge investment of time or money for entrepreneurs.”
The new Over features are available to all Websites + Marketing users, regardless of their preferred tier. In addition, Over continues to operate as a standalone app. It can be downloaded today on the Apple App Store and Google Play Store.