NEW DELHI (AP) — Unlike a fashion show, the models aren’t swaying on a ramp in real life. They are depending on digital technology to rescue their annual extravaganza from the coronavirus pandemic.
“Phygital Edition” is India’s first digital fashion week, held from Wednesday through Sunday. It livestreams the spring-summer collections by more than 40 designers under the banner of Lotus Make-up India Fashion Week. Ten designers showcase their work each day.