Photo credit: Porsche
Photo credit: Porsche

From Car and Driver

  • Porsche has added an AI build suggestion tool to its online configurator.

  • A blue lightbulb icon on the screen suggests options and gives their prices. It’s based on the tool’s Recommendation Engine, which “learns” about your preferences from other choices you’ve made.

  • Porsche says no two users get the same set of recommendations, and it claims the tool is 90 percent accurate in giving buyers what they really want.

Porsche’s configurator has a seemingly endless amount of options, giving customers numerous possibilities when building their ideal Porsche sports car, sedan, or SUV. Now, the German automaker has added an AI assistant tool that gives suggestions on options, because who doesn’t want to make their Porsche as expensive as “humanly” possible?

Photo credit: Porsche
Photo credit: Porsche

The suggestion tool is a small blue lightbulb icon that’s located at the bottom right of the screen when building a Porsche on its online configurator. When we were building a 2021 911 Turbo S, we got suggestions to add a Porsche Exclusive Manufaktur leather interior ($10,680), a Burmester sound system ($3980), and a front axle lift system ($2770). Porsche’s AI also told us the $10,680 bespoke leather interior is an 86 percent match for us. And it would be, if only our pockets were deeper than the Mariana Trench.

Porsche says the suggestions are based off millions of data points from the configurator (it sometimes seems that there are that many options, too), and it uses algorithms to find patterns and predict user options. Porsche boasts that its recommendations are more than 90 percent accurate in suggesting something that the customer will end up choosing. Bentley launched a similar program in 2015, using facial recognition to build customers a suggested Bentayga SUV, though it’s no longer available.

The new suggestion tool is available on Porsche’s online configurators in Germany, China, Switzerland, Taiwan, the U.K., and the U.S, and Porsche says it’ll be available elsewhere in the world soon. It works on all Porsche models from the 718 Boxster and Cayman to the Cayenne SUV.

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