<p>Our technology critic praised it for its ‘gorgeous design and immaculate build quality’</p> (The Independent/Apple)

Our technology critic praised it for its ‘gorgeous design and immaculate build quality’

(The Independent/Apple)

The biggest shopping event of the year is nearly upon us, with just a week to go until Black Friday 2020.

The sale, which falls on 27 November, is already the biggest event to date as brands and retailers launched pre-sales earlier than ever before. Not only have the early offers been impressive, but we’re expecting huge things for the day itself as sellers will want to make up for lost revenue during the pandemic.

Amazon launched its early bird sale a whole month ahead of Black Friday, which is two weeks earlier than last year. Retailers including Currys PC World, AO, Very, Boots and Debenhams all launched their sales early too with new offers dropping daily.

Apple is renowned for not participating in sales events, especially on Black Friday. Typically, it only offers gift cards with qualifying purchases instead of discounted products, and we’re predicting the same offering this year. But that doesn’t mean you can’t snap up an offer on the brand’s products, as third party retailers will be slashing prices on iPhones, AirPods, Macbooks and iPads.

We’ve found a brilliant deal on the Apple Watch Series 5 in Amazon’s Black Friday sale, with the most impressive discount we’ve seen on this particular model so far. Read on for everything you need to know about the offer, as well as insight from our expert reviews on why the brand’s smartwatches are worth the money.

Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

Apple Watch Series 5 (GPS + Cellular, 40mm) Gold Aluminium Case with Pink Sport Band: Was £499, now £386.10 – Buy now


Save 23 per cent on this Apple watch in Amazon’s Black Friday Week sale. Until now, the online giant retailer was only offering a 14 per cent discount on this model, so now is the time to make the most of the better deal. This watch will become your new best friend, with features including making calls (even without your phone), monitoring your heart rate, tracking your period cycle and sleep analysis.

The later model, the Apple Watch Series 6, won the Best Buy title in our review of the best smartwatches. The Independent’s technology critic, David Phelan, said: “The Apple watch is easily the classiest smartwatch with gorgeous design and immaculate build quality. It’s easy to control how many (or better, how few) emails, texts, calls or other notifications come through to your wrist. Battery life is enough to get you through a full day.”

Phelan also praised the “pin-sharp digital display that you use to interact with the touchscreen and hundreds of apps”, adding that “It’s a simple system which is persuasive and appealing, driven on by onscreen badges you can earn.”

With a saving of more than £100, Amazon’s Black Friday Week sale is the perfect time to snap this Apple Watch up.

Buy now

For more deals, read our guide to the best Black Friday Apple offers and our round-up of the best Amazon discounts so far

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