Shop these nine sales to support the AAPI community. (Photo: Cocokind / Nguyen Coffee Supply / Getty Images)
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Since the COVID-19 pandemic began last year, the country has seen a massive spike in online hate and harassment against members of the Asian American Pacific Islander (AAPI) community. For many of us, these facts are difficult to digest, and finding positive ways to support our AAPI friends, neighbors, colleagues and family members during this time can feel like a daunting task.
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One easy way to do just that is to spend your hard-earned money at an AAPI-owned business. It doesn’t have to be a costly endeavor, either, as many are offering deals that will allow you to help uplift the community while simultaneously checking out new products or brands for less.
MORE:How to support the Asian American community with your dollars amid rise in Anti-Asian attacks
Whether you’re in the market for a new phone case from CASETiFY or are looking to test out some Reviewed-approved skincare from cocokind, here are eight sales you can shop to support the Asian American community.
1. cocokind: A simple and sustainable clean skincare brand
cocokind is a quickly rising clean beauty brand. (Photo: Cocokind)
Priscilla Tsai created a simple, affordable and sustainable skincare line called cocokind after struggling with skin sensitivities for years. She frequently experienced irritation, blotchiness and discomfort from the products she was using, and set out to find more holistic ingredients to spearhead her own business. More than five years later, cocokind has become an internet-famous spot for cleansers, SPF, face masks and so much more.
While tons of top-rated products are available here for less, your best bet is the skincare bundles, which are currently up to 30% off. This body care basics duo, for instance, once retailed for $32 but you can nab it for $26 for a 19% markdown. With your purchase, you’ll receive a 12-ounce bottle of the sake body lotion ($16) and a 6-ounce bottle of the scrubbing clay ($16)—an in-shower body scrub. Complete with a 4.6-star rating from cocokind customers, 91% of shoppers recommend snagging this bundle, with one recent buyer writing that these products were the “only thing that helped … chronic hives,” while another dubbed the duo as “life-changing.” While we haven’t tried these options, we are fans of the brand’s goods—we loved the cocokind texture smoothing cream, $20, for its incredibly hydrating formula.
2. Nguyen Coffee Supply: A coffee company with delicious roasts
Nguyen Coffee Supply was founded by Sahra Nguyen, a first-generation Vietnamese American and the daughter of Vietnamese refugees. Inspired by frequent visits to the country in her youth, she found a connection to the its food, culture and, of course, its coffee. Nguyen later struck up a direct-trade relationship deal with a Vietnamese coffee farm in 2016, ultimately becoming the first-ever Vietnamese American-owned importer and roaster of green coffee beans.
Nowadays, the retailer has a ton of different roasts to choose from, some of which just so happen to be on on sale. For example, caffeine lovers can purchase a 5-pound bag of the brand’s Loyalty blend, which contains single-origin Arabica and Robusta coffee beans for 10% off the regular $100 price tag. It has a fabulous 5-star rating from site shoppers, with one customer describing it as “the best coffee [they] have ever tasted.” It also contains notes of smoked caramel, cacao and almond.
Get the Nguyen Coffee Supply Loyalty Arabica-Robusta Blend for $90 (Save $10)
3. JW PEI: A vegan accessory heaven
Stephanie Li and her husband Yang Pei are the brains behind JW PEI, an accessible and sustainable spot for purses. Not only was the company created by an Asian-American power duo, it offers a more eco-friendly alternative to PVC and polyurethane bags with its innovative ultra-micro fiber material. The Los Angeles-based brand prides itself on its minimalistic designs, and right now, you can save 15% on them when you spend $70 or more and use coupon code JWES15 and 20% when you spend $120 or more and use code JWES20.
If you’re on a budget, you can also check out this envelope chain crossbody, which is normally priced at $99 and currently on sale for $68. Made from smooth, vegan leather, it boasts gorgeous gold hardware and an adjustable strap, so you can wear it as a crossbody or a shoulder bag. A snap closure keeps its two interior pockets safe, while the exterior compartment is ideal for storing your keys, gum or hand sanitizer.
4. Miki House: A cute kids’ clothing company
Japanese corporation Miki House, which specializes in some of the cutest kids’ clothing we’ve ever seen, was founded by Koichi Kimura in 1971, with the first store opening in Kyoto, Japan in 1978. As of 2021, there are more than 300 stores in Japan alone, and more than 50 worldwide. You can also shop the brand’s website, where everything from onesies to toddler-sized handkerchiefs are up for grabs at buy two, get one free pricing when you enter coupon code B2G1FREE. Solo items, like this UV protection baby poncho are also on sale: This one’s now $59, which is down 40% from its retail price of $98. Its sizing is fit for little ones aged three to 24 months and is made from soft-touch fabric that, according to the company, has a 90%+ UV protection feature.
5. Pink Moon: An empowering beauty and wellness company
Lin Chen is a second-generation Asian American and the founder and CEO behind Pink Moon, an online retailer that carries more than 20 different beauty and wellness brands—all of which are female-founded. In addition to elevating women entrepreneurs, Pink Moon also aims to help its customers “feel worthy and loved” in every aspect of their lives.
Sale picks range from skincare to makeup and sustainable home products. This môme care beautify indispensable cream, for instance, is typically priced at $25, but you can nab this antibacterial lotion for $19 for a 24% price cut. Additionally, the retailer will donate 10% of your first purchase to a charity of your choosing. This product’s formula is cruelty- and allergen-free and uses ingredients that the company says won’t clog your pores or irritate acne-prone skin. It also has a 4.5-star rating from Pink Moon customers, who described it as being “smooth,” “creamy” and “lightweight.”
6. Rael: A powerhouse brand that’s transforming feminine hygiene
Rael is a brand that concentrates on natural and organic feminine hygiene products. CEO Yanghee Paik co-founded the company alongside fellow South Koreans Aness An and Binna Won in 2017 in hopes of changing women’s lives all over the world. Rael sells a variety of organic tampons, pads, panty liners and more, all of which you can snag at a discounted price when you sign up for a subscription.
The brand’s Power Duo set, which includes one 16-count box of regular tampons and one 16-count box of super tampons, is also on sale for 14% off at $12. Complete with an impressive 4.7-star rating from more than 50 Rael customers, shoppers gave high marks for the quality and value of these sanitary products. These compact tampons are made from ethically-sourced cotton and are free from BPAs and harsh chemicals that could cause irritation or hormone disruption.
7. Soko Glam: A skincare site with tons of K-beauty products
Have a better skin day thanks to Soko Glam. (Photo: Good (Skin) Days)
When husband-and-wife duo Charlotte and Dave Cho launched Soko Glam, their goal was clear: to introduce people to Korea’s “skin-first” beauty philosophy with top-notch products. While the retailer is based in New York City, the couple regularly makes trips to Seoul, Korea, to stay up-to-date with the country’s newest offerings and trends.
One of the store’s top-selling products, Good (Skin) Days C’s the Day serum, $26 and on sale for $22.10 when you enter coupon code SMSWLCM, is an awesome place to start—especially since it has a 4-star rating from more than 300 Soko Glam customers. Formulated in Soko Glam’s own Labs, it features a super unique blend of 10% pure vitamin C that’s designed to target hyperpigmentation, licorice root to brighten the skin, vitamin B3 to help with dullness and tone, ginseng and mushroom for nourishment and vitamin C-rich camu camu.
8. CASETiFY: A phone and tech case company supporting Asian artists
Show your support for the AAPI community on your phone case. (Photo: Casetify)
This one-stop-shop for phone, tablet and laptop cases recently launched a collection titled Stop Asian Hate that’s fueled by designs from AAPI artists—and it’s currently on sale. This Day One iPhone case by Sue Tsai, for instance, which normally sells from $70, is available from $59, with options available for models spanning from the iPhone 7 to the iPhone 12 Pro. In designing her line of cases for CASETiFY, the New York-based designer created “pocket-sized masterpieces to remind you: There’s no time like right now to be yourself and chase your dreams.” Best of all, 100% of the proceeds made from these purchases will be donated to Stop AAPI Hate, a reporting center for “hate, violence, discrimination, shunning and child bullying” against members of the AAPI community.
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Prices were accurate at the time this article was published but may change over time.
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