Many businesses are forced to think creatively right now to adjust to challenges around the pandemic. One small business that’s used to being creative has approached the issues with some inspired ideas.
Great Big Stuff is located in Delaware, owned by Christina and Ed Hoenisch. The company sells what they describe as “larger than life” products that are massively oversized.
Their website sells giant bacon, matchsticks, name tags and other wildly large versions of the regular thing.
“We have giant crayons. So we produce those and we put them altogether. And they are really neat you can customize them too so these have the name of the color on the crayon but a lot of people will decorate their kids’ rooms and put their kid’s name on it as like a great decoration,” explained Christina.
The owners say they personally build about 40% of the objects themselves, in a barn on their property.
“Our thing is we like to scale things that are typically tiny. So like people say can you make a giant, I don’t know, they pick something that’s already kind of big like a car. And I’m like it’s already big, I can’t make that, it’s already like a float for a parade, not something that I could do,” she said.
In business since 2001, the company found itself with challenges like so many others in 2020. The company revved up its online presence with some clever ideas. They started producing a 6-foot ruler which has been a hit. They gave their social media effort a boost of creativity which resonated with followers.
“I love to work out so I was doing a workout and one of the workouts I happened to do somebody actually used a giant fork. I was like, it’s so weird that somebody would use that. And I was like, we sell those and I was like, what else do we have out here?” she laughed.
Christina is pictured on the company’s Instagram page working out with a giant champagne cork, football, bacon and spoon.
“We are an online business and so people are finding us online and they are shopping so that’s good. We do supply a lot to businesses for their windows and store displays and stuff. So we did see that fall off a little bit but now that stores are back up we’re seeing those orders come back in so that’s good,” she said.