The final words of Brandon Bernard, who was killed by lethal injection Thursday in one of the last federal executions of the Trump presidency, and whose impending death had triggered a nationwide campaign for clemency, came as an apology to the family of the couple he played a role in […]
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Online Brand Building: Michel Bernard’s Guide to Standing Out Online
Whether it’s an established company or a small business, it pays to have a recognizable and preferably well-loved brand. A recent study found that 59% of consumers preferred to buy brands they were familiar with or liked. Brand familiarity is the holy grail of marketing and the ultimate goal of […]