Cimone Key, international brand consultant and founder of Cimone Key Creative Studio. Monet Makil, Photographer The 2019 pandemic has led to massive changes across industries writ large and no stranger to these changes has been the brand consulting industry. Prior to the coronavirus, the industry faced favorable conditions economically with […]
Read Time : 7 Minutes
Why Selecting The Right Chairs And Tables For Your Brand Is A Big Deal
Founder of Sergio Mannino Studio, a leading Architectural Branding Agency that operates internationally. getty They say people have already formed an opinion of you within seven seconds of first meeting you. They look at your clothes, your hair, maybe your watch or your shoes, all in the span of just a […]
Read Time : 4 Minutes
Walmart Launches Fashion Essentials Brand Free Assembly
Walmart is launching a new fashion brand dubbed Free Assembly, broadening its apparel categories since its acquisition of Eloquii in 2018 and its launch last year of Sofía Jeans by Sofía Vergara. In a presentation in New York City last week, Denise Incandela, senior vice president of Walmart Women’s Group, […]
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You May Have Never Heard of This NYC Brand, But Bella Hadid and Dua Lipa Have
Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you […]
Read Time : 5 Minutes
Polestar 2 is the First Real Car From the Brand
It’s fitting enough that Polestar’s (Volvo’s electrified performance subsidiary founded in October, 2017) second car to be released is called the, wait for it, Polestar 2. But in many ways the name is misleading because this is the first real Polestar to the hit the market. The Polestar 2 you […]
Read Time : 9 Minutes
A UK-based entrepreneur explains why he’s using his swimsuit brand to help save the elephants
Oliver Tomalin, a cofounder of swimwear line Love Brand. Love Brand Oliver Tomalin and his wife Rose are the founders of UK-based swimwear company Love Brand. Love Brand prides itself on being rooted in environmentalism, creating products made with sustainable materials and donating a portion of its proceeds to elephant […]
Read Time : 7 Minutes
Here’s how your small business can be the next ‘Big Find’ brand on QVC
QVC and HSN — two of the biggest shopping destinations — have helped entrepreneurs achieve their dreams for over 30 years. Now, they’re on a mission to help a new crop of hopefuls have a chance to shine through their new The Big Find initiative. Now through Wednesday, August 19, you […]
Read Time : 6 Minutes
In the Sneaker Market, Consumer Experience and Brand Confidence Are Essential for Online Success
The sneaker market has seen exciting growth during 2020, resisting the slump in sales that has hit other retail categories during the pandemic. But capitalizing on this growing segment has required brands and retailers to innovate and adapt to a new consumer. On the second day of FN’s first virtual […]