Sandeep Dutta, vice president, insights division at Kantar India looks at the growing trend of food fanatics and how can brand marketers deploy them well for reaching out to a segmented audience What did you have for lunch today? Would you like to have a creme Brule for dessert? Please […]
Read Time : 11 Minutes
How TikTok Is Turning Ordinary People Into Foodie Superstars
Unless you’ve been living under a rock the past year, you’ll know that a particular social media site is booming in popularity, unlike any other platform. This is of course TikTok, the Chinese-owned social network which claims a staggering 1 billion active monthly users worldwide. What was once perceived as […]