Sandeep Dutta, vice president, insights division at Kantar India looks at the growing trend of food fanatics and how can brand marketers deploy them well for reaching out to a segmented audience What did you have for lunch today? Would you like to have a creme Brule for dessert? Please […]
Read Time : 12 Minutes
Here’s How Marketers Can Respond
PHOTO: yeshaya | adobe “Digital freedom stops where that of users begins. Nowadays, digital evolution must no longer be offered to a customer in trade-off with privacy …. Privacy is not for sale, it’s a valuable asset to protect.” ― Stephane Nappo Google’s recent announcement that it will no longer […]