By Sean Fields | Lubbock Avalanche-Journal There is a saying that honesty is the best policy and, like most people, I couldn’t agree more. Following this principle goes a long way in keeping us out of trouble. However, like any rule, sometimes this guideline has to be bent a little. […]
Read Time : 5 Minutes
Nielsen identifies 5 new holiday shopper segments
The definition of what constitutes a ‘gift’ has changed as economic difficulties and lockdown restraints continue for many. To help brands better understand where the opportunities and challenges lie this season, Nielsen has identified five new consumer groups that have emerged. With the world in various stages of lockdown, the […]
Read Time : 11 Minutes
Is That Product Really Sustainable? Need-to-Know Tips for Becoming a Savvy, Sustainable Shopper
Getty Images Emphasis on buying and making sustainable products has grown so much in recent years that the label itself is often questioned for its honesty. Even if someone wanted to become a more environmentally conscious shopper—it’s hard to know where to begin. How do you identify a sustainable product […]