LOS ANGELES (AP) — Paul Van Doren, co-founder of the Vans company whose iconic Southern California sneakers were beloved by skateboarders and became an international success, has died. He was 90. The company, based southeast of Los Angeles in Costa Mesa, announced Van Doren’s death on social media Friday but […]
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Sneaker Culture Merges into the Fast Lane | News
PLANO, Texas, Feb. 26, 2021 /PRNewswire-HISPANIC PR WIRE/ — What happens when sneakerheads get ahold of a luxury sport sedan? RTFKT creative collective and Lexus teamed up to find out. To celebrate the launch of the 2021 Lexus IS, RTFKT reveals its one-of-one shoe featuring design elements inspired by the IS […]
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In the Sneaker Market, Consumer Experience and Brand Confidence Are Essential for Online Success
The sneaker market has seen exciting growth during 2020, resisting the slump in sales that has hit other retail categories during the pandemic. But capitalizing on this growing segment has required brands and retailers to innovate and adapt to a new consumer. On the second day of FN’s first virtual […]