When the founders of Burger Chef opened in Indianapolis in 1957, the primary goal wasn’t to sell burgers — it was to showcase the broilers and milkshake machines their restaurant equipment company manufactured. Within a year, however, the restaurant proved so popular that brothers David and Frank Thomas Jr. decided […]
5 Ways Virtual Staging Can Help You Sell Your Home Fast
When the bottom fell out of the U.S. economy last year, many of us expected the housing market to follow. We certainly did not expect it to hold its own, but that’s exactly what happened. The National Association of Realtors (NAR) immediately took control, designing a safety plan to protect […]
Preparing a house to sell: 5 style tips from Portland’s Crush Staging
Tiara Gunstone and Rachel Robichaud have a tradition: The founders of Crush home staging and design in Portland evaluate every project before they say they’re finished. They won’t stop styling furniture, highlighting architectural features or using design tricks to make a home for sale inviting until they can jointly say: […]
Cleaning, designing and staging the house
We live in a time of change. Nowhere is this more apparent than in real estate. Many people are waving goodbye to the house they have lived in for years. They are moving on. They are moving to a bigger — or smaller — house. And they need help doing […]
What is the most important thing to remember in virtual staging?
A: Last March when news of the COVID-19 pandemic caused shutdowns of many businesses and services, we were not sure the effect it would have on residential real estate. Open houses and broker tours, the primary channels for marketing new listings, were no longer allowed under the new COVID-19 safety […]