‘We first saw doorscaping become big in the US, with celebrities going to great lengths to create lavish displays,’ explains Leanne Osborne, trend director at Not On The High Street. ‘We’ve also seen many restaurants and hotels in recent years developing amazing floral installations.’
Leanne says the retailer saw searches for ‘autumn wreaths’ surge by 420 per cent in September in the UK, as customers felt inspired to decorate as the weather cooled.
‘The change in season and events such as Hallowe’en, Bonfire Night and Diwali provided the perfect excuse. People are looking to make affordable changes to their homes, which showcase their individuality, and decorating your front door can be hugely rewarding.’
At a time when everyone is decorating their houses, it has become a competitive sport of sorts to have the most glamorous (or at least the biggest) display. Singers Stacey Solomon and Rochelle Humes, and presenter Jonathan Ross (see right) are just some of the celebrities who have commissioned florists and hired props in order to set their scenes – but you don’t need to spend a lot to get the effect.
Now that Christmas is just around the corner, themes can turn more festive.
Buying or making a stylish wreath is the easiest way to nod to the trend, and works for all seasons, all house sizes, and all budgets. Opting for a small decoration made from natural materials, over, say, a huge plastic nutcracker, would make a more subtle statement.