Anyone can get eyeballs on their post for a moment; the trick is keeping people interested. Gone are the days when we measured online marketing success through clicks alone. Today’s internet users are in a hurry, savvy to paid promotions, and constantly on the hunt for the next big thing. But they can be loyal customers, if they’re properly motivated.

All this is to say that online marketers need to brush up on a wide range of technical skills, and that doesn’t just mean SEO. The Ultimate Google Analytics Mastery Bundle is one e-learning course that can help—providing insight into Google search rankings as broad as it is deep. That starts with a look at Google Analytics, a crucial tool for measuring internet traffic and where it comes from. When you see who your potential customers are, you can make a plan to target them more effectively.

You’ll learn plenty of clever tricks through this nine-course bundle, which includes a comprehensive class on Google AdWords—a revolutionary new way to advertise that can drive traffic to your site based on specific keyword searches. It can be remarkably effective if you’ve done your homework on which phrases offer the most bang for your buck.

There’s also training on current trends in Search Engine Optimization (SEO), allowing your site to climb up the search results pages with only a few adjustments in tagging. Plus, users can master Conversion Rate Optimization—the art and science of turning idle clicks into customers and revenue.

Tap into 43 hours of instruction from seasoned marketing professionals with The Ultimate Google Analytics Mastery Bundle, available to PCMag readers for $19.99—94 percent off the original MSRP.

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