An umbrella term to describe remote interior design, e-design is hands-off and very much the opposite of a traditional, face-to-face service where your designer is available at the drop of a text message. But then the price isn’t comparable; rather than charging in the thousands, services with companies specialising in e-design such as Topology (topologyinteriors.com) start from £299 a room and, with Project Home (projecthome.uk), from £350. The process typically involves a questionnaire and sometimes a call to discuss the space and your tastes, then a floor plan is created along with a “shopping list” of items specially curated to work within the space.
White says the service has been popular in the US for some time, but it took Covid and remote working to get going here. “I’ve done it for a long time. People didn’t really understand it before, but now it’s really taken off.”
It’s worth scouring Instagram for an interior designer whose aesthetic you like. Many design practices, such as London-based House Nine (housenine.co.uk, from £325) turned to e-design when its usual projects, such as decorating luxury resorts in the Maldives, were halted because of Covid. “We really enjoy the process,” says founder Jojo Barr.
Northamptonshire-based Rukmini Patel has noticed demand for shades of green with her e-design clients. “A lot of people are wanting that connection to the outdoors. And they’ve realised that a beige wall just isn’t cutting it – good design is suddenly so important and they want something more colourful.”